Hello, my name is Melanie Reineke, founder of Insight HR – We grow People!. Throughout my career, I have repeatedly observed one thing: companies that fail because they underestimate the importance of their employees. They see HR as a purely administrative burden rather than the strategic lever that it is. With Insight HR, I want to close this gap. My mission is to show small and medium-sized companies how a targeted HR strategy drives growth, increases productivity, and attracts and retains the best talent. It's about more than just employee retention—it's about designing a human resources strategy that directly contributes to the success of the company. After all, a company is only as strong as the people who make it up.

My vision is to rethink human resources work without throwing proven foundations overboard. I am convinced that the best solutions often lie not in complete reinvention, but in a deep understanding of what is already there. That's why I focus on personal exchange and listening carefully to find the greatest potential in existing processes and strengthen them strategically.

At Insight HR, people and corporate cultures take center stage. We support startups, growing medium-sized companies, and international corporations in developing HR structures, leadership, and communication. What makes us special? We don't work according to a cookie-cutter approach, but rather consider each company individually. We listen, take your culture seriously, and develop solutions that truly suit you—solutions that make economic sense and are valuable on a human level.

Insight HR was founded to help companies tackle complex HR challenges. As a sparring partner for management teams, HR departments, and executives, we offer customized consulting solutions, interim management, operational support, and inspiration for transformation, cultural development, and internal communications. Our primary target groups are companies that are just starting up or have recently been founded, companies in the early stages of development that have not yet integrated an HR department or have an unbalanced HR department, and companies undergoing transformation and are focused on developing their managers and establishing a strong HR department. We also support companies undergoing restructuring or reorganization. 

A further target group, following on from the first, are international companies that want to establish either a branch office in Germany from abroad or their own entity. This is where our experience with several international companies lies.